Office 365 Roadmap Compete Campaign

Motion Graphic

Office 365 is the premier cloud-based productivity software suite. To keep its users informed, the Office 365 team uses a product roadmap that shows which new features and updates are coming soon to the platform.

Microsoft wanted to highlight this roadmap as a way to show that they are moving faster and more thoughtfully than competitors like Google Apps. We created a motion graphic that brings the roadmap to life and points to some useful and high-demand upcoming Office 365 features on the horizon and provides Office 365 users the link to the roadmap itself.

I wrote the script for the video in collaboration with an animator, who built storyboards based on several ideation sessions together. We sourced voiceover talent to read the script over the final animation, as well as stock music for the finished video.


Agency: Yesler
Animator: Andrea Moon

Services

  • Writing