REDFIN

Redfin is the modern way to buy or sell a home.

At Redfin, when it comes to content, you name it, I worked on it. I tested website copy, created social content, and updated print materials to support our thousands of agents in the field. Every piece of copy fit into the larger tapestry of marketing strategy with one goal in mind: redefine the real estate market in the consumer's favor.

To the right are two separate examples of my work for Redfin. The first is a 30-second commercial designed for broadcast and web to promote the highly-rated Redfin app. I created the concept and wrote the script, then collaborated with a 3D animator and video editor to build storyboards and finalize the look and feel.

The subsequent images are a sampling of work I did in 2021 to help launch Redfin Premier, the listing service Redfin offers exclusively for high-end homes. I wrote net new copy for the Premier listing consult book that agents use to pitch the service in strategy sessions with clients, the tri-fold ads that agents use for direct mail campaigns, and the landing page on Redfin.com for the Premier product.