Redfin is the modern way to buy or sell a home.
At Redfin, when it comes to content, you name it,
I’ve worked on it. I’ve A/B tested website copy, created social
content, and updated print materials to support our thousands of
agents in the field. Every piece of copy I work on fits into a
larger tapestry of marketing strategy with one goal in mind: redefine
the real estate market in the consumer's favor.
To the right are two separate examples of my work for Redfin.
The first is a 30-second commercial designed for broadcast and web to
promote the highly-rated Redfin app. I created the concept and wrote the
script, then collaborated with a 3D animator and video editor to build
storyboards and finalize the look and feel.
The subsequent images are a sampling of work I did in 2021 to help launch Redfin Premier, the listing service Redfin offers exclusively for high-end homes. I wrote net new copy for the Premier listing consult book that agents use to pitch the service in strategy sessions with clients, the tri-fold ads that agents use for direct mail campaigns, and the landing page on Redfin.com for the Premier product.