REDFIN

Redfin is the modern way to buy or sell a home.

At Redfin, when it comes to content, you name it, I’ve worked on it. I’ve A/B tested website copy, created social content, and updated print materials to support our thousands of agents in the field. Every piece of copy I work on fits into a larger tapestry of marketing strategy with one goal in mind: redefine the real estate market in the consumer's favor.

To the right are two separate examples of my work for Redfin. The first is a 30-second commercial designed for broadcast and web to promote the highly-rated Redfin app. I created the concept and wrote the script, then collaborated with a 3D animator and video editor to build storyboards and finalize the look and feel.

The subsequent images are a sampling of work I did in 2021 to help launch Redfin Premier, the listing service Redfin offers exclusively for high-end homes. I wrote net new copy for the Premier listing consult book that agents use to pitch the service in strategy sessions with clients, the tri-fold ads that agents use for direct mail campaigns, and the landing page on Redfin.com for the Premier product.